Tell Beverage Company to End Use of Toxic Tar Sands


Target: CEO of Pepsi Indra Nooyi

Goal: Stop fueling trucks with toxic tar sands

Despite public support for sustainable practices and corporate responsibility, PepsiCo, one of the world’s most recognized beverage and food distributors, has failed to keep its promise of water stewardship by fueling its trucks with oil made from toxic tar sands.

Tar sand mining is one of the worst contributors to climate change — producing three times more greenhouse emissions than conventional methods. Waste from tar sand oil extraction contains ammonia, cyanide, arsenic and other carcinogens that leak into lakes, streams and oceans contaminating lifeforms and making vast expanses of fresh water unusable.

A recent report by the Alberta Cancer Board found that waste from tar sand mines can spread as far as 50 miles from the site and are responsible for an increase in certain types of cancers in local indigenous communities — where dependency on fresh water is especially high. Tar sands are even responsible for causing severe deformities in wildlife, especially fish.

With so much information that demonstrates the harmful effects of tar sands, PepsiCo continues to fuel its trucks with heavy, crude oil extracted from poisonous tar sands. Hundreds of thousands of PepsiCo trucks are deployed for distribution and delivery of various products every day — burning exponential amounts of oil and spewing corrosive pollutants into the air. Simply put, this practice must end.

By signing this petition you’ll tell PepsiCo CEO, Indra Nooyi, that a company who prides itself on being environmentally responsible should know better than to partake in the use of one of the dirtiest fueling practices on the planet.


Dear Indra Nooyi,

It has come to my attention that PepsiCo fuels its trucks with a harmful, toxic and environmentally damning product — otherwise known as tar sand oil. Responsible for emitting corrosive toxins into the air and for polluting vast stretches of lakes, oceans and streams, tar sand oil extraction is one of the dirtiest methods on the planet.

Cancer, deformities and severe contamination of water are all results of tar sand mining, and yet, PepsiCo continues to tout corporate responsibility while countless trucks expel noxious exhausts into our already suffering atmosphere.

All in all, PepsiCo needs to be less talk and more action. By vowing to being an environmentally responsible company you also need to act on your promises. Water stewardship means rejecting toxic tar sand oils and creating new, sustainable methods to fuel your trucks. I sincerely hope you consider changing your ways and become a reliable voice for corporate responsibility.


[Your Name Here]

Photo credit: Peter Essick via National Geographic

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  1. How is Pepsi to determine the source of oil used in their fuel when it gets mixed through the supply chain? Would you prefer they use only certain company’s fuel? Which ones? Perhaps fuel made from fracked Balkan?

  2. I wrote to PepsiCo about this problem, and they responded:
    “Thank you for contacting us at PepsiCo to share your concern.

    Through our Performance with Purpose platform we have set a goal to reduce our energy use per unit of production from a baseline of 2006 by 20% by 2015. This commitment includes our company-owned fleets.
    Through this commitment, our Fleet Operations have incorporated sustainable approaches into their everyday practices and their long-term business plans.

    PepsiCo’s sustainable fleet initiatives are some of the best in the world. We have the largest electric fleet in the United States and have diligently worked for many years to reduce our reliance on fuels sourced from petroleum fuels. We will continue to expand our electric fleet and seek efficiency in our use of fuels.

    Thanks again for contacting us.”

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