Commend Apparel Store’s Commitment to Photoshop-Free Images


Target: Jay Schottenstein, Chairman, American Eagle Outfitters

Goal: Commend Aerie for its decision not to airbrush models

Aerie, the loungewear and lingerie sister store to American Eagle Outfitters, has taken a stand against the pervasive use of Photoshop in womenswear advertisements. The apparel brand recently revealed aerie Real, an ad campaign featuring a cast of unairbrushed models.

Considering Aerie’s core demographic comprises women aged 15 to 21, the brand is making a strong statement against unrealistic expectations for young women in high school and college. Numerous studies suggest that women in this age bracket are often influenced by media images of female beauty and these images significantly impact their sense of body confidence. Women can develop poor self-esteem and begin to normalize unattainable, Photoshopped figures when inundated with images of airbrushed female bodies. Thus, by focusing on models sans Photoshop and embracing the unfiltered curves, dimples and freckles of real women, Aerie encourages healthy and realistic perceptions of beauty.

There is a complicated relationship between teenage girls, their bodies, and the images of bodies in consumer media. It is an admirable goal to lessen this internal conflict by embracing realistic standards of beauty in a national campaign. Sign the petition below and applaud American Eagle Outfitters Chairman Jay Schottenstein for his commitment to use Photoshop-free images in ads aimed at teen girls.


Dear Jay Schottenstein,

American Eagle Outfitters recently unveiled the aerie Real spring advertising campaign. I would like to applaud you for your commitment to using unretouched images of models in your ads. With so many advertising images of gaunt, Photoshopped models making the rounds on pro-anorexia websites, it is refreshing to see healthy-looking models sans airbrushing used in a medium that is so accessible to young women.

It is exceptionally reassuring to hear a brand tell its consumers that they “want every girl to feel good about who they are and what they look like,” rather than preying upon body insecurities to sell product. These images and the message behind them help to foster body confidence in young women and promote the normalization of unairbrushed female figures in the media.  Thank you for taking a stand against unattainable beauty standards and their marketing aimed at teenage girls.


[Your Name Here]

Photo Credit: Marcela via Wikimedia Commons

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