Stop Fashion Company from Supporting Animal Torture

Target: Angela Ahrendts, current Burberry Chief Executive Officer; Christopher Bailey, Burberry Chief Executive Officer-Designate

Goal: Stop luxury fashion company Burberry from using fur and supporting animal torture

The story behind a $1400 coat, trimmed at the collar with blue fox fur, is an ugly one. It begins with a fox born into captivity and confined in a tiny wire cage for her entire short existence. Eventually she is suffocated or electrocuted and stripped of her fur. If she is lucky, she is dead before her skin is removed.

If you search the website of the luxury fashion house, Burberry, you’ll likely see fur-trimmed coats, scarves made of rabbit and even fox fur “pom-poms” sewn to the tops of little winter caps. But information about where this fur comes from is not so easy to find. The fur trade is hideous business, so it’s not surprising that those within the fashion industry don’t want to talk about it.

Several years ago, Chinese fur providers were exposed for skinning alive members of a canine species called the raccoon dog. In light of the explicit video evidence, Burberry stopped using fur from China, but continues to use raccoon dog fur from Finland (finnraccoon). While some might say this was a small step in the right direction, the trouble with the fur-trade isn’t the country of origin, it’s with fur, period. Using “finnraccoon” as Burberry’s label suggests, does not suddenly make the raising and killing of animals for their skins humane. But it does show that Burberry has the capacity to change.

With over 150 years in the fashion business, Burberry is long overdue to go fur-free. It’s time they, like Ann Taylor, Ralph Lauren and others in the fashion elite, abandon the fur-trade altogether. With a new CEO, Christopher Bailey, taking the reigns in mid-2014, there may be no greater opportunity for change.

So please, sign the petition below and tell Burberry to ban all fur, regardless of the country in which the animal was skinned.


Dear Ms. Ahrendts and Mr. Bailey,

The Humane Society’s website provides an extensive list of fur-free manufacturers, retailers and brands. Sadly, there is one particularly well-known fashion house absent—Burberry. There is nothing new or glamorous about fur, yet unlike many of your competitors, Burberry seems stuck in the 19th century.

Some years ago, you stopped sourcing fur from China. It is notable that Burberry had the conscience to cease business with a country where the practice of skinning animals alive was revealed. However, it does not address the fact that you continue to use fur from foxes, rabbits, raccoon dogs and others who live short, tragic lives and die painfully. Though you may contend that your “animal hides” are sourced humanely, we ask you how breeding an animal in captivity and then electrocuting it, merely so its fur may be transformed into the small puff atop a winter hat, is in any way humane?

We urge you to do the right thing: be a better company and stop using fur. The practice is repulsive, cruel and very simply, unnecessary. Add your company’s name to the long list of other thoughtful and compassionate businesses on the Humane Society’s list. Until Burberry makes the commitment to be fur-free, be assured that we will boycott your products and encourage others to do so as well.


[Your Name Here]

Photo Credit: public domain via Wikimedia Commons

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One Comment

  1. Helene Beck says:

    When I approached Burberry’s directly about this matter they responded:
    “Dear Helene,

    Thank you for contacting us with your concerns regarding Burberry’s use of natural hides.

    As you may be aware, Burberry is an international luxury brand with a strong outerwear heritage, producing apparel and accessories with a distinct British sensibility for over 150 years. While there have been, and will continue to be, occasions where consumer tastes demand the use of natural hides, we would like to express to you that Burberry will not use natural hides if there is any concern that they have been produced using unacceptable treatment of animals.

    We source natural hides very carefully in our efforts to safeguard the correct ethical standards and traceability. Specifically, our policy prescribes our sourcing of fur from suppliers that are governed by high animal welfare standards, which limits the types and origins of furs used in our collections.

    Burberry believes in the accurate labelling of all garments containing fur, to clearly inform consumers about the product prior to their purchase. As a result, Burberry complies with the US government’s Truth In Fur Labelling Act.

    We hope you have found this information useful and thank you again for taking the time to write to us with your feedback, and for giving us the opportunity to reply.

    Kind regards,


    Burberry Customer Service”

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