Target: CEO Adam Goldenberg, Sensa
Goal: Support the Federal Trade Commission in requiring Sensa producers to pay back their customers for falsely advertising their product
Sensa, a popular company that produces sprinkles that supposedly melt away the pounds simply by dispersing them onto your food, no diet or exercise required, has recently been convicted by the Federal Trade Commission for false advertising. The Federal Trade Commission stands up against Sensa’s outrageous “evidence” in support of its product, saying, “ the chances of being successful just by sprinkling something on your food, rubbing a cream on your thighs, or using a supplement are slim to none,” according to Jessica Rich, director of the Federal Trade Commission’s Consumer Protection Bureau. Support the Federal Trade Commission’s efforts to bring justice to Sensa customers.
Though Sensa claims that you can “lose weight without dieting,” Rich says there is no science behind these claims. Due to the Federal Trade Commission’s efforts, Sensa will have to reimburse its customers $26.5 million. Millions of customers purchased Sensa through nationwide retail chains, such as Costco, GNC, and even the Home Shopping Network (HSN). Though this is certainly a step in the right direction, Sensa has sold more than $364 million in products, with the refund accounting for only a percentage of these profits.
Thankfully, the Federal Trade Commission has set clear standards for these companies moving forward, requiring two well-controlled human clinical studies before any claims can be made as to the product’s effectiveness. Rich admits that cases against companies like Sensa are not only meant to deter companies from such deceitful conduct, but also to make customers aware that such products are not scientifically based and most likely will not work as promised. Thank the Federal Trade Commission for their efforts in advocating for consumers, and demand that Sensa refund its customers and stop making false claims.
Dear Adam Goldenberg,
As I’m sure you are aware, the Federal Trade Commission has recently revealed the falsity of your claims that Sensa melts away the pounds while eating pizza, cake, and other unhealthy foods. Your website declares “Don’t deprive yourself of the foods you enjoy. Try Sensa to feel full faster and lose weight.” According to the Federal Trade Commission, these claims have no scientific background, indicating that you have knowingly deceived your customers.
Pay the required $26.5 million back to your customers in full, and stop making false claims to turn a profit. You should be paying much more back to your customers, as records show you have actually sold $364 million in products. The Federal Trade Commission has made it clear that you must have two well-controlled human clinical trials before you are able to claim that your weight-loss products are effective. Put the necessary amount of time, effort, and commitment into your products in order to truly change people’s lives by encouraging them to live healthy, and stop providing ineffective shortcuts to weight loss that actually encourage unhealthy habits.
[Your Name Here]
Photo credit: Alan Cleaver via Flickr