Target: CEO of McDonald’s Restaurants, Donald Thompson
Goal: Commend aspirations of McDonald’s to source sustainable beef
McDonald’s, the largest fast-food company in the world, has announced its goal of sourcing only sustainable beef by 2016. This is a major improvement due to the impact the restaurant chain has on beef production. This could pave the way for McDonald’s to have a menu composed entirely of sustainably sourced ingredients.
Although McDonald’s is not known for its environmental stewardship, the company has been working on repairing its image. The restaurant chain recently announced that it plans on purchasing 100 percent of its beef from verifiably sustainable suppliers. The majority of the McDonald’s menu consists of beef patties; the restaurant sources from 400,000 different beef producers to feed the world hamburgers. McDonald’s is taking leaps in the right direction, and has even asked for the council of the World Wildlife Foundation to make its goal a reality.
McDonald’s has been working on its image for awhile. Since 2013 it has only served sustainable seafood, labeled as such by the Marine Stewardship Council, at its U.S. locations. The chain’s coffee is Rainforest Alliance Certified, meaning the beans can be traced back to growers who are paid a living wage and treat the Earth sustainably. Though McDonald’s still has a lot of downfalls, such as poor employee wages and cruel chicken production, on many fronts the chain is making an effort to become a good, quality company. Here is to hoping its sustainable beef endeavor makes positive waves in the beef market, resulting in many producers treating their livestock very well.
Commend McDonald’s for its achievements, and encourage it to strive for more.
Dear Donald Thompson,
Your restaurant chain, McDonald’s, has made vast improvements over the last few years, from a pledge to only serve sustainably sourced seafood in U.S. locations, to requiring that the coffee served is Rainforest Alliance Certified. I want to applaud you on these improvements, as well as encourage your newest proposal to only serve beef that has been sustainably raised.
McDonald’s has announced that it aspires to source only sustainably raised beef by 2016. This is an important movement for the health of McDonald’s customers, as well as for the health of the animals. This goal will hopefully convince suppliers to treat livestock with more respect and provide them with basic life necessities, such as a home with no overcrowding and a fulfilling life before slaughter.
While striving to become a more sustainable company, please keep in mind that vegetarianism is a powerful aid to the health of our planet. More vegetarian and vegan options would be on par with a sustainable business model. I urge you to consider more meat and dairy free options for your evolving menu.
Thank you for your efforts; I urge you to strive for more.
Photo credit: James via Flickr