A stretched Prius?
Articles — By forcechange on February 20, 2008 2:30 am
Not exactly, but a company called Eco Limo based in Los Angeles has started a livery service that uses only non-traditional forms of power (including hybrids, biodiesel and natural gas). This company has received some attention lately due its celebrity clients, including the ever-green Leonardo DiCaprio.
While we’ve discussed the potential value of trickle-down greening (where the green trend starts at a level unattainable to the average person and trickles down into the general consciousness), it is unclear to us whether that effect will be meaningful here. Of course there is no harm in chauffeuring celebs in green cars, but we don’t see it causing a material effect on people’s behavior. And although there is no harm from green cars, as we’ve recently learned, vehicles like Eco Limo’s biodiesel Ford Expedition, may actually cause more harm than good. (Note: in fairness to Eco Limo, this news came out very recently.)
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