Target: Nestle Chairman Peter Brabeck-Letmathe
Goal: Force Nestle to stop experimenting on animals
The animal welfare organization the British Union for the Abolition of Vivisection (BUAV) recently discovered that Nestle was using animals in horrifying tests to determine the effectiveness of superfoods. The majority of the experiments involve intentionally infecting young pigs and rats with bacteria and viruses and then forcing them to undergo numerous invasive procedures before dying and eventually being dissected. This kind of sadistic torture must not be tolerated. Nestle needs to be held accountable for their actions and kept from ever performing these tests again.
One experiment involved testing the infection-fighting properties of Lipton tea on one-month-old piglets. Ninety-six of them were forced to live in isolation and fed only tea for six days before being infected with E.coli bacteria to induce diarrhea. Many died and the majority of those that didn’t developed skin abnormalities, behavioral problems, and other illnesses.
As part of a test to determine the anti-inflammatory properties of goji berries, mice were fed a water-soluble powder made of goji berries and skimmed milk. After one week, a chemical irritant was injected directly into their rectums to cause colon disease. The mice eventually stopped eating because of the amount of pain they were in so they had to be force-fed the powder until they were killed.
Dr Katy Taylor, head of science at the BUAV, stated, “It is unacceptable that animals should be made to suffer by companies in an effort to make ‘health benefit’ claims about their products. The BUAV is calling on all food giants to immediately stop experimenting on animals to test food products and ingredients by switching to humane alternatives or using existing data.”
These kinds of sickening tests are no longer necessary and companies need to be stopped from building their marketing strategies on the bodies of helpless animals. Please sign the petition below to demand that Unilever and Nestle are forced to stop testing experimenting on animals.
Dear Chairman Brabeck-Letmathe,
The British Union for the Abolition of Vivisection (BUAV) recently discovered that your company has been performing horrifying experiments on animals. Animal testing is both cruel and unnecessary. The mere idea of hundreds of animals sacrificing their lives against their will for the sake of potential marketing campaigns is absolutely abhorrent.
What good are products aimed at improving lives if they cost the lives of so many to develop? I demand that you completely ban all current and future experiments involving animals. Torture is torture and if you want so badly to expand your company’s market, you should be willing to make the sacrifices yourself and not on the backs of others.
[Your Name Here]
Photo credit: guilhermeee via Flickr