Remind L’Oreal to Stop Testing Beauty Products on Animals

Target: L’Oreal Cosmetics

Goal: End the testing of L’Oreal products on animals.

L’Oreal is a popular cosmetics company that unfortunately still tests many of its products on animals. The company claimed to have ceased all animal testing in 1989, replacing animal testing with more humane methods like reconstructed skin models and computer modeling. However, L’Oreal admits that it still uses animal testing for things like skin allergy reaction, which they claim cannot be properly tested using more humane methods.

According to the L’Oreal website, animal testing accounts for only 1% of their product testing, but this is quite significant taking into account how many brands and products fall under the L’Oreal umbrella. Maybelline, Garnier, Lancôme, Helena Rubinstein, BioMedic, Vichy, Biotherm, Shu Uemura, Kiehl’s, Soft Sheen-Carson, Redken, Matrix, Kerastase, Giorgio Armani, Inneov, Sanoflore, CCB Paris, Dermablend, The Body Shop, Skinceuticals, Ralph Lauren, La-Roche-Posay, and Yves Saint Laurent are all cosmetics companies owned by L’Oreal, and each company sells hundreds of products. Though their website highlights the company’s commitment to ending all animal testing, it is still performing a significant amount of testing on animals.

Remind L’Oreal of their declared commitment to end all animal testing, and demand that they uphold what they claim to value by ending all animal testing.


Dear L’Oreal,

Thank you for your professed efforts over the years to end animal testing at your company. However, L’Oreal still tests new products on animals, a practice that needs to end now. Your website claims that 1% of product testing still occurs at the mercy of animals, however considering how many companies are owned by L’Oreal, this is a significant number. The percentage is deceiving, and I request that you stop deceiving your customers and please end all animal testing.

Testing your products on animals for things like skin allergy reaction is very dangerous and inhumane to the animals whose lives are sacrificed for your cosmetics company. If you value animal lives, the animals who suffer for your products should not have to suffer. Animal life and well-being is much more important and valuable than any shampoo, makeup, or other cosmetic product that brings your company a profit. Please end all animal testing now.


[Your Name Here]

Photo credit: Dominique Godbout via Flickr

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  1. ban all cruel animal testing now.

  2. You guys have good products here but as a hair salon owner I am forced to stop using your products because I am a huge animal lover and it makes me sick to know you guys would do such things. There are plenty of your competitors that don’t test on animals so I will be switching to them. I will tell all my clients and peers about how you guy test on animals until you completely stop. This is not humane in any way. I hope you consider doing the right thing. Animals are not ours to test cosmetics on.

    • Thanks to this petition, I have become aware of the harm of L’Oreal and all similar companies acts on animals so I am giving up of buying their products.

  3. animal testing is fucking wrong, you fuckers are monsters.

  4. Lisa lidgett says:

    In this day animal testing sgould be banned and made illegal . Its dusgusting thus still happens

  5. This is so wrongl on so many levels and i will not be purchasing this product anymore….with all of the new technology we shouldn’t be testing on helpless animals and it needs to STOP…….

  6. Jan P. Lopez Jan P. Lopez says:

    These large corporations need to be stopped from conducting their acts of cruelty on innocent , harmless animals ! Be their voice today !

  7. Yes – L’oreal – stop testing beauty products on animals!

  8. Antonella says:

    signed and twitted!

  9. DEE WILLIAMS says:


  10. Animal testing is alright horrid and cruel…all I can say is how dare you use a defencless animal for your greed for money to make more products! Loreal I will never and have not used your products for this reason and wont until you solve it…Does this mean if Body Shop are under them that they too also follow this 1% only if no other means rule??

  11. Buying beauty products that are tested on animals is such a shameful practice. People wake up and make a difference. It’s the consumers responsibility to make a stand. Stop buying L’Oreal products and send them a message that you won’t contribute to this wasteful practice of defenseless animals.

  12. Thanks to L’Oreal and Johnson and Johnson and other companies, I now have to drastically change my shampoo, conditioner, teeth-whitener, mouthwash, cleanser, nail polish, lipstick and much, much more. PLEASE stop animal testing and companies be WAY clearer on wether or not you trst on innocent animals. Thanks

  13. Heather White says:

    I refuse to buy or use any product tested
    on animals. It’s disgusting and cruel no
    matter how small the percentage of
    testing is

  14. Dorinda Collins says:

    No need for animal testing is cruel. Perhaps the people at L’Oreal should be used for the chemical testing instead. Their products are not good any way full of toxic chemicals. Animal testing should be made illegal worldwide and anyone doing it put to death!!!!

  15. Fuck you Loreal! PERIOD

  16. Debbie Bemister says:

    Animal testing is horrible and cruel. L’Oreal, you are total douchebags!!!! You have no souls! I will continue to boycott your toxic products and all other companies that torture animals. And guess what. All of my family and friends boycott you too!

  17. I will NEVER use your products !!!

  18. …..I’ve never liked this company or bought from them…there are endless natural ingredients available, not tested on animals and that don’t need testing, that can be used. Its a crime that this still goes on…cosmetics are also a luxury, not something we really need, therefore they should be tested on human volunteers only from 2014 on!

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