Remind L’Oreal to Stop Testing Beauty Products on Animals

Target: L’Oreal Cosmetics

Goal: End the testing of L’Oreal products on animals.

L’Oreal is a popular cosmetics company that unfortunately still tests many of its products on animals. The company claimed to have ceased all animal testing in 1989, replacing animal testing with more humane methods like reconstructed skin models and computer modeling. However, L’Oreal admits that it still uses animal testing for things like skin allergy reaction, which they claim cannot be properly tested using more humane methods.

According to the L’Oreal website, animal testing accounts for only 1% of their product testing, but this is quite significant taking into account how many brands and products fall under the L’Oreal umbrella. Maybelline, Garnier, Lancôme, Helena Rubinstein, BioMedic, Vichy, Biotherm, Shu Uemura, Kiehl’s, Soft Sheen-Carson, Redken, Matrix, Kerastase, Giorgio Armani, Inneov, Sanoflore, CCB Paris, Dermablend, The Body Shop, Skinceuticals, Ralph Lauren, La-Roche-Posay, and Yves Saint Laurent are all cosmetics companies owned by L’Oreal, and each company sells hundreds of products. Though their website highlights the company’s commitment to ending all animal testing, it is still performing a significant amount of testing on animals.

Remind L’Oreal of their declared commitment to end all animal testing, and demand that they uphold what they claim to value by ending all animal testing.


Dear L’Oreal,

Thank you for your professed efforts over the years to end animal testing at your company. However, L’Oreal still tests new products on animals, a practice that needs to end now. Your website claims that 1% of product testing still occurs at the mercy of animals, however considering how many companies are owned by L’Oreal, this is a significant number. The percentage is deceiving, and I request that you stop deceiving your customers and please end all animal testing.

Testing your products on animals for things like skin allergy reaction is very dangerous and inhumane to the animals whose lives are sacrificed for your cosmetics company. If you value animal lives, the animals who suffer for your products should not have to suffer. Animal life and well-being is much more important and valuable than any shampoo, makeup, or other cosmetic product that brings your company a profit. Please end all animal testing now.


[Your Name Here]

Photo credit: Dominique Godbout via Flickr

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  1. It’s cruel and unnecessary to test beauty products on animals. Girls, stop buying cosmetics and respect Your natural beauty!

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