Target: Sarah Robb O’Hagan, President of Gatorade
Goal: Remove harmful dyes from Gatorade products
Sports drinks have become more and more popular as advertising campaigns promote Gatorade, Powerade, and the like as alternatives to water. However, Gatorade and other sports drinks contain harmful dyes which have been linked to Attention Deficit Hyperactivity Disorder and other health problems. A 35-year study, conducted on children aged 3-4 and 8-9, found that artificial coloring perpetuated the severity of chronic ADHD and other behavioral problems.
Blue No. 1, a common dye found in Gatorade, is especially potent. Not only does it turn your tongue blue, but researchers have speculated it may cause temporary discoloration of your body tissue and brain. Red No. 40 and Yellow No. 5 are also used in Gatorade and have been linked to numerous health problems. A research study in the 1970′s found that rats that consumed Yellow No. 5 contracted intestinal cancer at much higher rates than those who did not. Most medical professionals agree that Gatorade has high health risks and low nutritional value.
Removing harmful dyes would have no adverse effect on the taste of Gatorade and would make the product much safer, particularly for children. The only purpose for adding dye to Gatorade is aesthetic. Please ask Gatorade to remove harmful dyes from their products.
Dear Sarah Robb O’Hagan,
Despite significant scientific findings by the international community regarding the health hazards of artificial food dyes, they are still being used in Gatorade. As a drink that is advertised as a healthy alternative to soda, it is imperative that these dyes be removed from your products. Blue No. 1 and Red No. 40 have both been linked to ADHD and behavioral problems in children and young adults. Some researchers have even speculated that Blue No. 1 is so potent that it may cause temporary discoloration of human body tissue and the brain as well.
A 35 year study on 3-4 and 8-9 year-old children proved the adverse effects of consuming food dyes on a regular basis. Behavioral issues and Attention Deficit Hyperactivity Disorder were common side effects of the dyes commonly found in Gatorade. A study conducted in the 1970′s found that Yellow No. 5 was highly correlated with intestinal cancer in rats. Yet, despite these results, your company has continued to use the dyes in your products. Dyes do not add any flavor and are merely used to enhance the appearance of Gatorade. Please remove these harmful dyes from your products.
[Your Name Here]
Photo Credit: Gatorade via digitaltrends.com