Target: David Holl, CEO of Mary Kay, Inc.
Goal: Urge Mary Kay to resume its former ban on animal testing and to adopt a more transparent consumer policy in the meantime.
The good news: for two decades, May Kay Cosmetics was cruelty-free. The bad news: the globally-recognized company has recently resumed its animal testing due to governmental regulations in China. However, the company is still promoting itself as cruelty-free. Tell Mary Kay that animal testing is unacceptable—and so is deliberately misleading consumers. Sign the petition urging Mary Kay to re-adopt its cruelty-free policy and to be honest and up-front with consumers in the future.
While Mary Kay is technically correct in its assertion that it does not conduct animal testing, what it really means is that it does not conduct the tests itself. People for the Ethical Treatment of Animals (PETA) reports that Mary Kay instead contracts out to the Chinese government to do the tests that are legally required in China.
Animal rights advocates and scientists alike are calling on China to change its animal testing policy. In the meantime, however, Mary Kay is using consumer dollars to promote animal testing while explicitly claiming the opposite. This is not only a tragedy for the animals involved but also a shady and dishonest marketing claim.
Mary Kay needs to hear from people like you. Sign the petition and tell Mary Kay that you know about and disagree with their animal testing, and urge the company to re-adopt its cruelty-free business practices.
Dear Mr. Holl,
Mary Kay has always been proud of its reputation as a cruelty-free company. So why is it funding animal testing by the Chinese government?
Animal testing is a needlessly cruel ordeal. Furthermore, animal tests are usually easily replaceable with cruelty-free testing procedures. Although the Chinese government currently requires animal testing of cosmetics, it is extremely disappointing that Mary Kay would choose to go along with such a policy instead of sticking to its principles and refusing. Since when did the bottom line become more important than the health, safety, and lives of living creatures?
Additionally, Mary Kay’s current animal testing policy is at odds with the cruelty-free image it presents to its consumers. Mary Kay customers have a right to know that their purchases are supporting animal testing, even if Mary Kay is not conducting the tests itself.
Please do right by both test animals and your customers—adopt a more transparent consumer policy and reaffirm your cruelty-free promise.
[Your Name Here]
Photo credit: Janet Stephens via Wikimedia Commons