Target: Lori Greeley, CEO of Victoria’s Secret
Goal: Stop the production of the Pink Spring Break line, which is targeted towards teens.
While all teenage girls purchase items like bras, underwear, and swimsuits, most retailers target this demographic by advertising wholesome looking teens focused on fun and comfort. However, Victoria’s Secret recently launched a new line of products targeting teen girls which relies on sex appeal. Their spring break line features the slogan, ‘Bright Young Things,’ and is aimed at 15- to 22-year-olds, according to the Victoria’s Secret website. This slogan is not only inappropriate because it refers to young women and teens as ‘things,’ but advertisements for these new products feature younger looking models who are scantily clad in provocative poses.
This new line of clothing and advertising is sending the wrong message to American youth. Teenage girls are already bombarded by hyper-sexualized images of women on the media, which suggest that the most important attribute of women are their beauty and sexuality, rather than their intelligence, personalities, or ideas. Now, Victoria’s Secret’s new line of swimsuits and lingerie is sending the message that young teens are sexual objects. Their slogan reinforces this notion by referring to the teens as ‘things,’ rather than girls or women.
By showing teens in provocative poses in sexy undergarments, Victoria’s Secret is condoning teen sexuality, which many parents argue is inappropriate. Please ask Victoria’s Secret to stop targeting teens in its new product line.
Dear Ms. Lori Greeley, CEO of Victoria’s Secret,
You recently launched your new line of swimsuits and lingerie for Spring Break. This line is part of your Pink collection and is geared towards a younger teen audience. The advertisements on your website feature younger looking teen models who are scantily clad and provocatively posed and the slogan, ‘Bright Young Things.’ By choosing to target teenagers with your new line, you are condoning teen sexuality and portraying teens as sexual objects.
Your slogan refers to young women as ‘things,’ rather than many more appropriate alternatives. This slogan coupled with the provocative ads used to launch your new line indicates that you are using the sexual appeal and objectification of teens in order to sell products. Teen girls are already bombarded by images in the media, which focus on the importance of beauty and sexuality for women. Your recent advertisements reinforce the idea that young women are only valued for their beauty and bodies, rather than for their intelligence, creativity, or ideas. Further, by targeting such a young demographic, your company is sending the message that it is acceptable for teens to become sexual at an earlier age.
Please reconsider your ad campaign for your new Spring Break line and stop targeting teen girls for lingerie.
[Your Name Here]
Photo Credit: women-self-esteem via angelonthewagon.com