Target: Jason Ackerman, CEO of Fresh Direct
Goal: Reduce plastic waste by replacing bottled water delivery services with bottle refilling services.
Fresh Direct makes grocery shopping convenient by allowing customers to order their groceries online and have them delivered. Among the items customers can order are plastic water bottles, which are delivered, used and then thrown out. Fresh Direct is missing a valuable opportunity to follow the lead of other countries who offer bottle refilling services. Delivery services bring glass water bottles directly to customers, pick them up after consumption and then clean, refill and redeliver them. This better for the environment, and using glass bottles instead of plastic is also healthier. Ask Fresh Direct to eliminate bottled water from its product list and only offer water bottle refilling services.
The United States consumes more bottled water than any other country. In order to make the 29 billion bottles of water Americans purchase each year, 17 million barrels of crude oil are required. The fact that water bottles are recyclable doesn’t help matters. Only about 13% of water bottles are recycled, meaning millions of tons of plastic end up as litter or in landfills. Plastic takes centuries to decompose and leeches chemicals into soil and water supplies while doing so. As for those bottles that are recycled, they are melted as a part of the process, releasing toxic chemicals like chlorine gas and ash containing heavy metals into the air. Drinking bottled water isn’t even necessarily better for us. Studies have found bottled water to contain levels of contaminants that exceed health limits, including hormone-disrupting phthalates.
Fresh Direct is the leader in grocery delivery services. If products are being delivered regularly to customers’ houses, there’s no reason why refilling services shouldn’t be offered. Ask Fresh Direct to take advantage of a unique opportunity to change the way Americans drink bottled water. Urge Jason Ackerman to replace all water bottle delivery services with water bottle refilling services.
Dear Jason Ackerman,
Plastic is a global problem that some countries are taking progressive action to combat. The U.S. is staying true to form, however, and placing industry over the environment. Companies seem to be able to use as much plastic as they want in order to package their products, with no regard to what it’s doing to the earth’s ecosystem. This means that it’s up to companies to think of resourceful and innovative ways to cut back on plastic waste.
As a grocery delivery service, Fresh Direct has a prime opportunity to change the way Americans buy groceries from one of easy disposability, and the consequent pollution involved, to one of reuse. By no longer offering bottled water and offering water bottle refilling services instead, you would eliminate tons of plastic waste as well as the toxic pollution caused by recycling it. We urge you to help the planet by replacing water bottle delivery services with water refilling services.
[Your Name Here]
Photo Credit: greenupgrader.com