Target: Groupon CEO, Andrew Mason
Goal: Support Groupon’s choice not to promote gun use on its website.
Following a slew of mass shootings and revived gun control debate in America, the consumer coupon site, Groupon.com, is taking a hiatus from offering deals on guns and related activities. Please sign this petition and support Groupon’s right to only promote businesses that represent the sentiment of the company and its consumers.
Groupon recently cancelled all current and scheduled deals related to gun use on Groupon North America. Groupon has been under pressure from gun-control advocates for some time, however, amidst the political climate, those calls-to-action have increased after recent mass shootings. Groupon told the Huffington Post that its move was not politically motivated, but the categories and inventory “evolve with consumer and merchant sentiment.” A Groupon spokesperson assures the “change to our inventory is not a statement against these small business.” Groupon is continuing to honor deals redeemed prior to cancellation.
Despite the abrupt change of heart, Groupon has not committed to the ban on gun related deals and is calling the policy change a “hiatus.” Groupon spokeswoman Julie Mossler said in a statement, “All scheduled and current gun-related deals featured on Groupon North America, including shooting ranges, conceal-and-carry, and clay shooting, have been placed on hiatus while we review internal standards that shape the deal inventory we feature.”
Groupon does require that businesses apply to appear on the site, insinuating that not all businesses are accepted. For instance, Groupon does not run coupons for medical marijuana businesses, even in states where it is legal. This restriction has opened the market to daily deal sites that only feature one category of product, such as medical marijuana. Perhaps gun advocates and business owners outraged by the decision can develop their own coupon site devoted to all things fire arms.
Please sign this petition to applaud Groupon’s decision to cancel gun related deals and support continuing the cancellation by making it a policy of the site.
Dear Mr. Mason,
Thank you for your recent decision to cancel all gun related deals offered on Groupon North America. In the wake of recent mass shootings and tragic examples of irresponsible gun ownership, it is conscientious for a consumer-based site like Groupon to look at what is being promoted. I am writing not only to applaud the decision, but also encourage you to adopt the policy as a responsible practice when approving businesses for participation on the site.
As our country finally starts to address the issue of responsible gun ownership and use, it is respectful for Groupon to show its support in business practices and policies. The company does not allow other controversial businesses to advertise on the site and this seems to run in the same breath. You don’t see Groupons offered for strip clubs, medical marijuana centers or dispensaries, head shops, pipe and tobacco retails, etc. In response, many of these types of businesses have established similar sites to Groupon where their industry is accepted as the norm. Medical marijuana for instance, is promoted through daily deals, coupons and other advertising across hundreds of medical marijuana specific sites. These sites, although not as widely accessed, do provide the same promotional opportunities but to a more specific audience. Many sites force users to confirm their age prior to entering the site.
Please continue the cancellation of gun related deals on Groupon as they do not fit with consumer sentiment and need to be promoted in adult only, restricted access sites.
[Your Name Here]
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