Target: Kevin Rutherford, President and CEO of Mrs. Meyers Clean Day
Goal: Encourage the CEO of Mrs. Meyers cleaning products to reduce plastic waste by distributing its products out of dispensaries.
Mrs. Meyers Clean Day has set high standards in the cleaning supply industry. The company uses mostly naturally-derived ingredients and it doesn’t test on animals. But it still distributes its products in plastic containers. It’s not enough to be environmentally conscious while still creating pollution or waste. As a leader in environmentally conscious cleaning supplies, Mrs. Meyers Clean Day needs to pioneer the way for others by allowing customers to refill their containers and reduce plastic waste.
Mrs. Meyers Clean Day products’ ingredients are almost entirely derived from natural ingredients. They don’t contain the harmful chemicals that most cleaning supplies are made with like parabens, pthalates, ammonia or artificial colors. Mrs. Meyers Clean Day products aren’t tested on animals, nor do they contain animal ingredients. However, Mrs. Meyers products are sold in plastic containers. The company’s website notes that the containers are recyclable and made with 25% post consumer plastic, but that shouldn’t satisfy such an eco-conscious company.
Although it’s noble that Mrs. Meyers containers are made with 25% post consumer plastic, this still means that the majority of the containers are not made from recycled plastic. And although they say on their website that their containers are recyclable, recycling plastic requires melting the material, which releases toxic chemicals into air, soil and water. If other opportunities exist in which a company can eliminate plastic waste, which they do, companies should take advantage of those opportunities – especially companies that are as concerned about the environment as Mrs. Meyers Clean Day.
To be truly eco-friendly, Mrs. Meyers products should be sold in containers that customers can refill at Mrs. Meyers product dispensary stations in grocery stores. Customers would simply bring their refillable container to the store, fill them up at the station, and pay on their way out. This would eliminate the waste and pollution created by using new plastic bottles for every product.
Eco-conscious companies like Mrs. Meyers need to do everything they possibly can to show other, less conscious corporations what they should be striving for. By not selling its products out of dispensaries, Mrs. Meyers is missing out on a valuable opportunity to be the leader in sustainable business practices — and more importantly, they’re polluting the planet. Tell Kevin Rutherford you want to see plastic waste eliminated by having Mrs. Meyers product dispensaries in grocery stores.
Dear Kevin Rutherford,
Mrs. Meyers Clean Day cleaning products are setting an example for other cleaning supply manufacturers to be more conscious about what ingredients they use in their cleaning products. But even though your cleaning supplies use eco-friendly ingredients, they don’t come in eco-friendly containers. The plastic containers your products are sold in are recyclable, but the recycling process requires plastic to be melted. This process releases harmful toxins into the atmosphere, soil and water. And that’s if they’re recycled, rather than just thrown in the trash.
In order to be as eco-friendly as possible, you should sell your products out of dispensaries in grocery stores. Customers would bring their reusable bottles to the store, refill them, and pay on their way out. Simple and sustainable. By not selling your products out of dispensaries, you’re missing a valuable opportunity to raise awareness about sustainable business practices. We urge you to begin selling your products out of dispensaries.
[Your Name Here]
Photo Credit: monoscope.com