Target: Howard Schultz, CEO of Starbucks.
Goal: Commend Starbucks for providing customers with the choice to purchase $1 reusable cups to cut down on waste.
Starbucks has recently implemented a new plan to cut down on waste—offering customers the choice to purchase $1 reusable cups, which can be reused for a discount of ten cents on drink purchases. The plan originated due to the high volume of customer criticism regarding the company’s waste of approximately 4 billion paper cups annually. While Starbucks has been selling reusable tumblers for several years and offering the ten cent discount with their use, the company hopes the new and affordable price of $1 for each reusable cup will appeal to a greater population. The inexpensive price tag encourages more customers to choose this Eco-friendly option, which will result in a significant reduction of paper cup waste.
While Starbucks does not force customers to buy and use reusable cups, by offering the choice to purchase cups for $1 and providing a discount to those who bring in their own mugs, the company is taking a step in the right direction towards waste reduction. The new $1 cups will also raise awareness about the amount of waste Starbucks generates annually, and will influence customers to contribute towards a cleaner environment simply by reusing their cups. A recent report found a 55% increase in the use of tumblers from 2008 to 2011. With these more affordable cups, the company hopes the amount of people bringing in reusable cups will continue to rise. Each cup will have lines indicating the “tall,” “grande” and “venti” sizes, and before it is refilled will be rinsed with boiling water by a Starbucks employee to reduce contamination. Sign this petition commending Starbucks for taking a step towards waste reduction and a cleaner environment.
Dear Mr. Schultz,
I would like to applaud Starbucks for implementing a plan to reduce paper cup waste. Offering customers the choice to purchase $1 reusable cups and providing a ten cent discount with their use will encourage more customers to begin bringing in their own cups. Thus, we will hopefully see a decrease in the company’s waste of approximately 4 billion paper cups annually. While Starbucks does sell personal tumblers, the new inexpensive price tag will appeal to a wider population, and influence more and more people to do their part in reducing waste.
Thank you for taking a step in the right direction towards less waste and a cleaner environment.
[Your Name Here]
Photo Credit: Rudolf_Schuba Via Flickr