Urge Clothing Company to Stop Selling Fur

Target: Jeff Rudes, CEO of J Brand Jeans, and Efthimios Sotos, Executive Vice President of J Brand Jeans

Goal: Demand that J Brand eliminate fur from its apparel.

Despite repeated urgings from activist groups like People for the Ethical Treatment of Animals (PETA), J Brand Jeans refuses to stop using rabbit fur in its products. If J Brand will not respond to the requests of specialized groups, maybe it will respond to individual consumers. Sign the petition demanding that J Brand stop selling fur as soon as possible.

Animals whose hides eventually serve as fur trim are needlessly tortured and killed, all in the name of fashion. Farm-raised animals are confined to cramped, dirty cages and experience terribly inhumane conditions before being “bludgeoned, electrocuted, and sometimes even skinned alive.” Animals trapped in the wild do not fare much better; there is no telling how long an animal may remain in a trap before its death. When it is finally found, it is killed by a trapper who may stomp upon it, crush its chest, or beat it to death.

Current technology allows for many cruelty-free alternatives to fur that are equally fashionable–and more affordable. In fact, many retailers, including major outfitters like the Gap, the Limited, H&M, and Express, have already abandoned fur. However, J Brand refuses to change its pro-fur stance.

Urge J Brand to do the right thing. Sign the petition and demand that J Brand immediately stop selling fur.

PETITION LETTER

Dear Mr. Rudes and Mr. Sotos,

According to your company website, J Brand is made up of “fashion leaders making a difference.” The site also proclaims that “passion drives our expansion, profit, and philanthropic commitment.” These all sound like attributes of a company that is conscious of its impact on both the fashion industry and the world at large. However, there is one major disparity between this image of a socially conscious company and reality: J Brand refuses to discontinue the sale of fur.

With modern technology, there are a myriad of alternatives to traditional fur. In fact, many other major clothing retailers, including the Gap, the Limited, Express, and H&M, have made a commitment to selling only fur-free items. So why is J Brand dragging its feet?

Animals raised for their fur suffer terrible living conditions and even more terrible deaths, often through beatings or electrocution. Some are even skinned alive. Animals trapped in the wild do not fare much better, as they may remain trapped for days before being killed. Like their factory-raised counterparts, they suffer immensely, and many are beaten or stomped to death.

J Brand has the power to set an example for others in the fashion industry and for those among its consumer base. Do the right thing and eliminate fur from J Brand’s product line.

Sincerely,

[Your Name Here]

Photo credit: Anna Strumillo via Flickr

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14 Comments

  1. Wearing fur is outdated, cheesy and elitist. Get with the times, J Brand!

  2. paula davies. says:

    Leave the animals alone. Let them keep their fur and let them live! Anyone wearing real fur is a murderer as much as the nasty bastards that kill precious animals. U should all b used 4 testing on in labs in place of the poor animals born in them just 2 suffer!

  3. TRUDY NICKOLS says:

    STOP THIS ABUSE NOW! STOP USING ANIMAL FUR FOR YOUR PROFIT, HOW WOULD YOU ALL LIKE IT IF SOMEONE SKINNED YOU ALIVE? THIS UNCALLED FOR,

  4. Linda Milner says:

    Stop letting animals be killed for fashion now!Their lives are nothing but pain and suffering!Show some compassion not greed!

  5. Lindsey Lamb says:

    Leave the animals alone

  6. Killing animals for their fur is barbaric and horrifically cruel. Some animals are actually skinned alive when they are fully conscious, then left to suffer a slow agonizing death. Is this the type of thing that J Brand wants to be associated with?

  7. Who on earth wants to wear real fur these days? Get with the program! Some people may not care either way, but there are a lot more who will actively avoid products using real fur, and boycott the companies who make them. Your stubborn insistence on using real fur is costing you customers and profit.

  8. why would you want to wear anothers skin when your not prepared to walk in his footsteps.

  9. Karen Aquila says:

    Disguisted and boycotting your terrible store! Get with it J Brand and have compassion for animals. I doubt you would be wearing fur from your own animal companion… why should these animals be treated any differently??!!

  10. Myrna Burdick says:

    Your product line will get more customers by your declaration of being against ripping the skin off of live animals then producing skinned animal furs.

    Think about it in terms of your children or grandchildren being skinned because someone wanted a human skin lamp shade. Is that OK for you?

    Animals have the ability to feel pain, to feel fear, to
    know that harm is coming their way. If you, your wife, your children and their children cannot realize
    this fear as real, surrender yourselves to the Asian nations who will gladly strip you of your hide to make a buck!

  11. Natalie Trott says:

    Absolutely disgusting. Shame on you J Brand.

  12. Michele Jankelow says:

    The Directors of J Brand! I urge you to consider the above and be leaders in your business field and make a decision that is appropriate,decent and appropriate. You will profit in far more positive ways!

  13. claudia fuentes says:

    AMO A LOS ANIMALES Y LOS CONEJOS SON MIS ANIMALES PREFERIDOS, NO ES POSIBLE QUE SE SIGA TORTURA DE FORMA BESTIAL A ESTOS Y OTROS ANIMALES X LUJOS Y COMERCIOS DE IRRESPONSABLES. PONGAN FIN A ESTA CRUELDAD DE COMERCIO DE PIEL DE ANIMALES…. NO USAR PIELES DE ANIMALES X FAVOR . ELLOS SIENTEN = QUE NOSOTROS Y TIENEN DERECHO A SER LIBRES Y VIVIR EN PAZ.

  14. SOLO UNAS POCAS PALABRAS A LOS QUE AUN HACEN ESTE TIPO DE COSAS CON LOS ANIMALITOS!!!! “CHINGUEN A TODA SU PUTA MADRE CULEROS”!!!!!!!!!!!!!!!!!!!!! ojala y se les pudra el culooo!!!!! perdon pero abria que hacerlo!!!!!….

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