Target: Mike Perry, President and CEO of Crayola
Goal: Convince president of Crayola to make all of Crayola’s crayons eco-friendly.
Crayola crayons are nontoxic for people, but some forget that this planet isn’t just made up of people. Crayola crayons all come with a “nontoxic” label, and while they may be nontoxic for children, they aren’t for the environment. Crayola crayons are made with paraffin wax which requires the use of toxic chemicals to process and can also take up to 100 years to decompose. Crayola needs to make the health of its customers and the environment its top priority by making all of its crayons eco-friendly.
Crayola crayons are made with paraffin wax, a petroleum byproduct. It begins as a grayish-black sludge that is left over after the petroleum refining process, once all of the other petroleum-based products (gas, pavement, oil) have been extracted. It must be bleached and processed before it can be worked with, both steps that require the use of toxic chemicals. Maybe the crayons that result from all of this aren’t toxic for children, but the process of making them certainly is.
Crayola’s exact market share is not public information, but it is estimated that it is responsible for at least 80% of crayon sales and enjoys 99% brand recognition in the U.S. Crayola charges significantly higher prices than non-name brand crayons and still outsells them. Seeing as Crayola does very little advertising, it would stand to reason it enjoys sizable profits. Instead of pocketing them, Crayola needs to give back to the planet that has provided the resources to help it make millions.
Crayola could make its crayons eco-friendly by using soy wax (from non-genetically modified soybeans, of course) instead of paraffin wax. This would make them completely biodegradable. Another alternative to paraffin wax is beeswax. Beeswax crayons would also be biodegradable and made from renewable resources. These are more expensive, but Crayola can afford it.
There are options available for Crayola to choose in order to make its crayons eco-friendly. The fact that it doesn’t is simply greedy and irresponsible. Tell Crayola to start leading the market not just in sales, but in environmental responsibility. Ask Mike Perry, president and CEO, to make all of Crayola’s crayons eco-friendly.
Dear Mr. Perry,
Crayola leads the market in crayon sales and does very little advertising. It also uses paraffin wax as its main ingredient, which is cheaper than using eco-friendly ingredients like soy wax or beeswax. This means Crayola must be enjoying sizable profits…but at what cost? Not only can paraffin wax take up to 100 years to decompose, it also requires the use of toxic chemicals to bleach and process it after the petroleum refining process.
By replacing paraffin wax with soy wax or beeswax, not only would you be making crayons that are nontoxic for children, but they would be nontoxic for the planet as well. We ask you to stop polluting the environment by making crayons from renewable, biodegradable resources like soy wax and beeswax.
[Your Name Here]
Photo Credit: colourlovers.com