Target: Fred DeLuca, Founder and President of Subway; Suzanne Greco, Vice President of Research and Development; Tony Pace, Chief Marketing Officer
Goal: Urge Subway to expand its vegan offerings to all of its 38,000+ locations.
Subway is the world’s largest restaurant chain, surpassing even McDonald’s, with 38,322 locations in 99 countries. However, of the 22 sandwiches Subway lists on its website, only one is vegan. In summer 2012, Subway’s Washington D.C.-area locations debuted three vegan sandwich options–Sweet Riblet, Malibu Greek, and Italian Black Bean–all of which were extremely popular with customers. Yet, the chain has no plans to expand the new options to its other locations. Tell Subway that more choices are good for consumers–both vegan and meat-eating–and urge the chain to include the sandwiches on the menu at its other locations around the world.
Adding vegan options to Subway’s menu can only help the chain. As long as the sandwiches are selling well–which the trial period confirms is true–the added choices allow Subway to expand its customer base to include more vegans, vegetarians, and people searching for cholesterol-free fast food. Clearly, the potential here is good not only for nutrition, but for business as well.
Fast food options are few and far between for vegetarians, and vegans have an even harder time finding suitable meals at fast food restaurants. Subway’s website already indicates that it is sensitive to its customers’ dietary needs, addressing low calorie diets, “heart healthy” diets, and kosher food preparation. Adding more vegan options is very much in line with Subway’s general mission. Urge Subway to continue this impressive track record and include vegan sandwich options on its menu.
Dear Mr. DeLuca, Ms. Greco, and Mr. Pace,
Subway has long been sensitive to the dietary needs of its customers, making accommodations for customers who keep kosher, customers on low calorie diets, and customers concerned about heart disease. Given this impressive record, adding vegan sandwich options to Subway’s menu should be a no-brainer. To that end, I urge you to include Sweet Riblet, Malibu Greek, and Italian Black Bean sandwiches on the menu at all of your restaurants.
For many vegetarians and vegans, finding appropriate fast food can be difficult, which is why the debut of Subway’s three vegan sandwiches at D.C.-area locations is so exciting. What is disappointing, however, is that vegetarians and vegans in other locations across the country are still facing a scarcity of menu options at Subway.
Given how popular the three new sandwiches have been with consumers, adding them to menus nationwide (and across the globe) can only be a good thing. Please continue Subway’s history of sensitivity to its customers’ dietary needs and introduce vegan sandwiches at other locations around the world.
[Your Name Here]
Photo credit: Stephen McKay via Geograph