Target: Karl-Johan Persson, president and CEO of H&M
Goal: Commend H&M on its forthcoming textile recycling program
Fashion trends might not be known for their long-term sustainability, but that doesn’t mean that the fashion industry doesn’t have a responsibility to practice ecologically sound manufacturing. Thankfully, Swedish fashion giant H&M is about to become the first retail clothing company to launch a clothes recycling initiative in 48 countries around the world. Soon, customers will be able to bring used clothing to H&M stores, allowing the company to cut down on the carbon emissions necessary to produce new textiles as well as reducing textile waste.
Textiles currently make up a significant portion of household waste around the world. Many families end up throwing old clothes away instead of donating, reusing, or recycling them. By allowing customers to drop off worn clothes in any condition and from any brand at H&M stores, the clothing company will help cut back on unnecessary textile waste and excessive carbon emissions alike.
According to H&M, a remarkable 95% of all discarded garments can be recycled or repurposed in some form within the textile industry. By salvaging materials like nylon, polyester, and other fabrics, H&M will help cut down on the fashion industry’s carbon footprint and keep textile waste out of landfills.
This revolutionary new program is an environmentally sound addition to the retail fashion industry. Applaud H&M for its commitment to sustainability by signing the petition below.
Dear Karl-Johan Persson,
Households around the world throw out many old textile goods that could be potentially recycled or repurposed. This particular kind of waste is often overlooked in calls for environmental action. Thankfully, H&M’s upcoming clothing recycling program is shedding light on the serious concern of textile waste–and supplying a sound strategy for combating it.
By allowing customers to recycle their old clothes at H&M locations, your company will help cut back on wasted textile fibers, reducing the amount of carbon emissions needed to produce new fabric. Turning old clothes into new ones is a smart and effective way to make the fashion industry greener. I thank you for your commitment to sustainability and I hope H&M will set an example for other companies in the business.
[Your Name Here]
Photo credit: Loudrocksurfer via Wikimedia Commons.