Target: Do Something
Goal: Praise social change organization for launching app to help promote animal adoption and awareness
In September 2012 the social change organization Do Something launched a campaign in conjunction with AOL called Pics for Pets in an attempt to change the way shelter animals are perceived and increase both adoptions and awareness. Over the past few months it has grown rapidly, integrating social networking services like Facebook, and now even has it’s own application for iOS and Android.
The idea is simple: take the best possible photographs of the animals and give people the ability to share them instantly in order to increase the number of adoptions. It has become common practice for shelters to use photographs of dogs and cats looking depressed or scared as a way of making us sympathetic, but Do Something has decided to use photography to show their positive characteristics, which often gets far better results. The app even provides detailed instructions on how to take the best photos.
Over the past several years social media has made a significant contribution to the care and rescue of shelter dogs. By enabling people to share photographs and profiles to a wider audience, many dogs and cats that only have days or even hours to live have gotten a chance at life they wouldn’t have otherwise had. Do Something’s Pics for Pets app is the next phase in this fight for awareness. Now anyone with a smart phone or Facebook account can take a professional quality photo of an available shelter animal and share it with the world. By signing this petition you will be thanking Do Something for their contribution to the welfare of the 5 to 7 million animals put in shelters each year, 70% of which don’t make it out.
Dear Do Something,
In September you created campaign Pics for Pets, a social media tool designed to help give more shelter animals a chance at a better life. Since then it has only grown and is now in headlines everywhere. It is no secret that these animals need all the help they can get. What better way than to show them in a more positive light and allow their stories to be seen and shared in an instant.
Thank you for your effort in making sure that more dogs and cats find their forever home and don’t simply become a statistic.
[Your Name Here]