Target: Kraft Foods Inc.
Goal: Commend Kraft Foods for its endorsement and support of Gay Pride Month.
Earlier this month Kraft unveiled an advertisement on its Facebook page showing an Oreo with rainbow-colored icing. Considering the Kraft company’s favorable position on gay rights, and being that it’s Gay Pride Month, this advertisement is a strong showing of support for the LGBT community and marriage equality. True to form, conservative groups are opposing the advertisement, using social media platforms like Facebook to denounce the image.
According to The Huffington Post, One Million Moms—the group responsible for the boycott of the JC Penney and Ellen DeGeneres partnership—is now targeting Oreo and Kraft. In a post entitled “Oreo – No Longer Favorite Cookie” on the group’s website, One Million Moms claims that companies with liberal social views end up in an economic free fall, and “siding with radical homosexuals has its price.”
Other conservative and religious groups are taking stands against Oreo’s showing of solidarity on Facebook as well. These groups and postings are garnering a fair share of attention, making it even more important to support Kraft for standing for tolerance and marriage equality. These groups are urging consumers to take their business elsewhere, and “hit them where it hurts…in the wallet.” It is important to make sure that these groups do not succeed at bullying Kraft and forcing the company to rescind its statement of support through an economic stronghold.
Kraft needs your support. The company needs to know it has public support from the community, and encouragement that their advertisement and compassionate stance was the right thing to do. Sign below to commend the company for standing up for tolerance, gay rights and civil liberties against a very vocal opposition.
Dear Kraft Foods Inc.,
Your endorsement of Gay Pride Month and marriage equality with your recent rainbow Oreo advertisement sent a strong message to America about your company’s position on gay rights.
Although Kraft is now being targeted by conservative and anti-homosexual groups, it is important for your company to know that the advertisement was a move in the right direction. The visually striking image represented your commitment to tolerance, freedom and equality—true American ideals.
Thank you for taking this stand. You have our support.
[Your Name Here]
Photo credit: Facebook