Big business talks green at Santa Barbara conference.
Articles — By forcechange on March 14, 2008 2:30 am
The Wall Street Journal is sponsoring a conference this week in Santa Barbara, CA dedicated to big business going green. The conference, cleverly named “ECO:nomics” is bringing together a who’s who of American business leaders, including the heads of both GE and WalMart. (As well as Bob Lutz of GM.)
As we noted recently, big business has really grown interested in “going green” lately. Some of the program topics for the conference include: “Will Consumers Spend Green to Go Green?” “Ethanol: Reality or Hype?” and “California Green: Promises and Pitfalls on America’s Environmental Frontier.” I didn’t see any topics covering greenwashing on the program list, although I would assume that issue will also be addressed, given its recent popularity.
Photo credit for Bacara Resort (where the conference is taking place).
Facebook Comments
0 Comments
You can be the first one to leave a comment.