Target: Rick Herring, Giant Food Stores Chief Executive Officer
Goal: Encourage the company to use less plastic in the packaging of its products and to switch to biodegradable materials
Giant Food Stores gives customers the option of purchasing organic varieties of many products through its Nature’s Promise brand. However its over-use of plastic packaging for many of these products is unacceptable and unattractive to environmentally-conscious consumers.
Nature’s Promise products include such diverse items as produce, meats, dairy and snack foods and are sold nationwide at Giant and Stop ‘n’ Shop stores. Despite the positive aspects of organic products, Nature’s Promise uses excessive, non-biodegradable plastic packaging and it is up to consumers to encourage the company to change its practices.
Consumers increasingly pay attention to the health and environmental impacts of the products they buy. For many this means choosing products that are certified “organic,” which include ingredients grown and processed without the use of chemical fertilizers, pesticides or genetically modified ingredients. Reducing consumption of food products that use chemicals has been linked to a reduced risk of ill health effects as well as to reduced levels of dangerous chemical runoff into the environment. But organic products can still pose threats to the environment with their excessive use of plastic packaging.
Plastic and other non-biodegradable materials are the most common and least recycled forms of waste. The Environmental Protection Agency estimates that roughly one third of municipal waste in the U.S. is comprised of discarded packaging. In addition, many of these plastics use chemicals that are harmful to human health.
Nature’s Promise product packaging runs counter to its environmentally-driven ideals. Urge the company to reduce the amount of overall packaging while increasing its biodegradable content.
Dear Mr. Herring,
Giant Food’s Nature’s Promise organics brand makes products available to conscious consumers wishing to avoid chemical fertilizers, pesticides and genetically modified ingredients. This represents an important response to consumer demand. However, many Nature’s Promise products make excessive use of non-biodegradable plastic packaging. The brand’s overuse of plastic product packaging ignores consumers’ environmental and health motivations for purchasing organic products.
Examples of Nature’s Promise products that use an inappropriate amount of packaging include the salad greens, chicken cuts and eggs. This excessive use of non-biodegradable plastic is inappropriate for any organic brand. A move to less packaging overall as well as to use of biodegradable materials would set Nature’s Promise apart from competing organic companies and would be greatly appreciated by customers.
[Your Name Here]
Photo credit: Mr. TinDC via Flickr