Target: Simon Griffiths, founder of the ‘Who Gives a Crap’ toilet paper company
Goal: Applaud sustainable toilet paper company for donating 50% of profits to building toilets in underprivileged countries
For many years the production of toilet paper has been a process infamous for its wastefulness, its high levels of accompanying pollutants, and its negative impact on human and animal populations alike. One single roll of non-recycled toilet paper per U.S. resident has been calculated by the Environmental Protection Agency to result in the unnecessary waste of 470,000 trees, 1.2 million cubic feet of landfill space, and 169 million gallons of water, while the chemicals used in bleaching toilet paper to whiteness are known carcinogens. Simon Griffiths, founder of the coyly named ‘Who Gives a Crap’ toilet paper company, is showing the world that there are better ways for toilet paper companies to operate.
‘Who Gives a Crap’ is, ironically, one of the most environmentally and socially conscious toilet paper companies yet to exist. From the natural resources that the toilet paper comes from to the people who manufacture it to the people who can’t afford toilets themselves, ‘Who Gives a Crap’ is operating with their best interests in mind—while managing to meet with no small degree of success themselves.
Griffiths’ company begins by making its toilet paper nature-friendly. The brightly colored, attractively packaged rolls are 100% recycled paper, biodegradable, locally sourced, and not made with chlorine (chlorine-based bleaches are the main source of carcinogenic byproducts in regular toilet paper manufacturing). The facility in which the toilet paper is produced is a Chinese facility in which workers are local residents who are able to go home to their families at night rather than being forced to spend nights in a shared dormitory, are given masks to protect them from inhaling paper fibers, and who may soon be relying on solar powered energy rather than electrical.
As if this weren’t enough, the company also donates a whopping 50% of their profits to the cause of building toilets in underprivileged locations around the world. Griffiths notes that 2.5 billion people worldwide today lack access to sanitary toilets, and that contamination of food and water by improperly disposed-of waste contributes significantly to the spread of illness and disease. Take a moment to thank Griffiths for his inspired notion of creating a toilet paper company that does good where other companies cause needless destruction and suffering by signing the petition below.
Dear Simon Griffiths,
Thank you for giving a crap. Your toilet paper company is an inspiration to environmentally conscious and ethically-minded business entrepreneurs worldwide, and a powerful statement about the apathy of so many companies that continue to turn a blind eye to the consequences of their practices.
It is truly upsetting that toilet paper should normally be responsible for so much destruction of the natural world, not to mention sickness and deaths caused by carcinogenic byproducts of standard bleaching processes. It is high time that the world recognizes these practices as unacceptable. I have every hope that your company will be a leader in a new generation of companies who are willing to consider, if not the importance of the world and its people, then at least their customers’ unwillingness to purchase anything less than as conscientious a product as the one that you have created.
[Your Name Here]
Photo credit: Elya via Wikipedia